#Mixmax for inbox how to#
#Mixmax for inbox series#

#Mixmax for inbox how to#

On basis of this, there’s a huge opportunity for entrepreneurs how to make email work for us and increase our productivity to allow us to gain more value from email by using less time in email.įor anyone who relies on outbound communications in their job like sales reps, customer success teams, recruiters, real estate agents, VCs - you name it - Mixmax is used to power-up your email. We therefore believe email will remain the default protocol for communications between teams, and a lot of our time will still remain inside the inbox. Despite email having seen very little innovation since the creation of the protocol, it’s superior for asynchronous threaded conversations, and it serves as an amazing channel for content which is longer than a tweet. However, email is still the standard way to communicate between organizations, it’s insanely reliable, and one of the easiest ways to establish identity by tying your name to a company domain.

So why invest in an email product in this day and age? A lot of people feel email is a source of frustration Millenials communicate using various IM services, and there’s this thing called Slack that’s trying to kill email for teams. Getting to this point took us 3 years of nurturing and getting to know the company, and a suitable board-game housewarming gift.

#Mixmax for inbox series#

This is when I discovered how much there is to love about Mixmax, beyond the product itself.Īfter many conversations, Olof decided to raise additional funds to scale the business, and the Creandum Fund is now honored to lead a $10.35m Series A round into Mixmax. He kept me posted about the company’s direction, developments, and traction.

I provided occasional thoughts on new features, reported the rare bugs I discovered and introduced candidates for open positions. So we connected and hit it off, and during the past years Olof and I regularly kept in touch. This fairytale began 3 years ago when I discovered Mixmax and learned that Olof the co-founder and CEO happened to be Swedish, and part of the same blue and yellow tech community living in the Bay Area as myself.